Nippon Paint
Singapore | B2B Trade Digital Ecosystem
Nippon Paint Singapore
Paints & Coatings
The Challenge
Client Background
With over 22,000 employees and 80 manufacturing facilities and operations in 19 geographical locations, the NIPSEA group is Asia Pacific’s No.1 paint and coatings company in terms of production and sales revenue. As its flagship brand, Nippon Paint is the leading paints and coatings manufacturer brand in Asia and holds the largest consumer market share (over 70%) in Singapore.
Project Role
As part of Nippon Paint’s greater plan to realign digital assets and platforms for the organisation, SOLD were tasked to consolidate, streamline and ensure all digital platforms under the B2B Trade business, are revamped with a consistent branding derived from the brand style guide of the parent Nippon Paint.
Digital Fragmentation
Nippon Paint's digital footprint had grown organically, resulting in a fragmented ecosystem of disparate sites. The challenge was to consolidate these scattered assets into a streamlined, high-performance network that could serve distinct B2B user groups effectively.
Brand Alignment
With a refreshed parent brand style guide, the existing trade platforms felt outdated and disconnected. We needed to realign these functional tools with the modern, premium aesthetic of the master brand without compromising their utilitarian purpose.
Operational Friction
Staff were relying on desktop-bound or manual workflows to manage projects. The challenge was to untether them, creating a mobile-first "Staff Area" that would empower on-the-go project management and real-time updates from the field.
The Process
Our approach wasn't just a facelift; it was a foundational audit and restructuring of how Nippon Paint interacts with its trade partners online.
Strategic Discovery
We didn't just redesign; we re-architected. Through deep-dive stakeholder sessions, we identified three critical pillars—Specifiers, Protective Coatings, and Internal Staff—and mapped out distinct user flows to ensure each group reached their goals with minimal friction.
Atomic Design System
To ensure scalability and consistency, we built a comprehensive design system rooted in the new brand guidelines. This library of atomic components allows for rapid deployment of new features while maintaining a unified visual language across all current and future Trade assets.
Human-Centered Architecture
For the Staff Area, we adopted a "mobile-first" philosophy. We simplified complex data entry tasks into intuitive, touch-friendly interfaces, turning administrative burdens into seamless, quick interactions that could be performed with one hand on a job site.
The Solution
The result is a unified digital ecosystem that empowers both internal teams and external partners.
A Unified Trade Ecosystem
The result represents a complete digital transformation of the B2B Trade business. We successfully consolidated multiple platforms into a cohesive ecosystem that speaks with one voice, reinforcing Nippon Paint's market leadership.
Empowered Workforce
The new Staff Area Dashboard has revolutionized internal operations. By providing a robust, mobile-optimized tool, we've increased field efficiency, allowing staff to update project statuses and manage client needs in real-time.
Streamlined Specification
For industry professionals, the new Specifiers and Protective Coatings sites offer a frictionless experience. Enhanced search, intuitive navigation, and clear information hierarchy mean that finding the right coating solution is now faster and more accurate than ever.
The new ecosystem is not just a facelift, but a fundamental realignment of how Nippon Paint interacts with its trade partners, driving operational efficiency and brand consistency.
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